This study investigates digital media trends among graphic designers in Benin City, Nigeria, drawing on the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) Theory to explain patterns of technology adoption. The study adopted a mixed-methods approach involving questionnaires administered to 450 participants and interviews with 25 key informants. Findings revealed a high level of digital media adoption among graphic designers, with 89.3% used professional software and 84.6% relying on social media platforms such as Facebook and Instagram for communication. The study concludes that while digital media enhances graphic design practice, its full potential depends on improved infrastructure and capacity development. The study therefore recommends increased investment in digital infrastructure, affordable software access, and continuous professional training to strengthen digital media utilization among graphic designers.

• Digital Media
• Graphic Design